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Glasses Direct enlists IncrediBull to highlight benefits of buying online

Glasses Direct has brought in IncrediBull to encourage consumers to buy glasses online, PRWeek understands.

MAGAZINE ABCs: Customer magazines hailed as the 'most robust of marketing tools'

LONDON - Customer magazines command seven of the top 10 positions in today's ABC figures for the second half of 2009 and now represent a third of all magazines in the top 100.

Shazam partners with Last.fm to create preference-based playlists

LONDON - Shazam has teamed up with Last.fm to create a version of its music discovery app that helps users create bespoke playlists, based on their tagged music preference.

MAGAZINE ABCs: New editor puts Radio Times back over a million

LONDON - The Radio Times has nudged back over the one million mark with the biggest period-on-period increase in a largely flat TV market.

MAGAZINE ABCs: Two successes keep homes and gardens sector buoyant

LONDON - NatMag's House Beautiful has closed the gap on nearest rival, IPC's Ideal Home, with a 12% increase in the past six months that coincided with a 3.8% fall for its competitor.

Tangerine Confectionery appoints Brahm for overarching comms brief

Tangerine Confectionery has chosen Brahm to work across its entire portfolio of brands, including Sherbet Fountain and Butterkist popcorn.

Nokia teams up with Noisettes for digital campaign

LONDON - Nokia is giving music fans the chance to edit their own version of the video for Noisettes' latest single 'Saturday Night', as part of a new digital campaign produced by JWT London.

GroupM wins £500m global Bayer media business

LONDON - WPP's GroupM has been appointed to handle Bayer's newly consolidated £500m media planning and buying business throughout Europe, Asia and Latin America.

MAGAZINE ABCs: Music titles fail to rock

LONDON - Established music magazines NME and Kerrang! suffered circulation falls of more than 20% year on year, according to the latest magazine ABC figures for July to December 2009.

MasterCard extends Brit Awards sponsorship to 2013

LONDON - MasterCard has extended its sponsorship of The Brit Awards, continuing its relationship with the music ceremony which began in 1999.

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