Price hikes proposed by the Royal Mail prior to a privatisation next year will hit agencies' direct marketing budgets, according to direct mail specialists Post Switch.
The European Commission has approved under the EU Merger Regulation the proposed acquisition of British and Irish pay TV operator BSkyB by News Corporation, a global media and communications company headquartered in the US.
A full merger between Rupert Murdoch's News Corporation and satellite broadcaster BSkyB will not weaken competition in the UK, the European Commission has ruled today.
Assuming control of a business is never easy, so imagine taking the reins from the founder and chairman of the UK's largest private magazine business, a former deputy prime minister, in the grip of the worst advertising recession in living memory. And he's your dad.
Helen uses her final throw of the dice in 2010 to suggest where the ups and downs will occur in 2011.
Agencies aspire to return to the top table, but might they be misjudging the benefits of achieving this?
You've taken the day off work, waited in all morning and watched all the Jeremy Kyle you can take. Then, at last, the bloke from Sky turns up to fix your satellite dish. Wouldn't it be nice if, while he was there, he could mend your boiler, insulate your loft and even take a look at that dripping tap?
Santander's drive to recruit new customers belies the fact that it falls short in serving existing ones.
Marketers can learn much from behavioural insights into the desire for unity in human consumption.
Marketers have a wide choice of bandwagons to jump on, but the one with 'behavioural economics' painted on the side is creaking under the weight of its new passengers.
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