31 Dec 2010
| by Staff
Martin Sorrell's WPP has acquired the full service digital agency Blue State Digital, best known for leading Barack Obama's digital campaign in the last US presidential elections.
WPP agencies Ogilvy & Mather and JWT are launching a joint venture with its activation and retail units OgilvyAction and Malone Advertising to create one of the biggest end-to-end shopper marketing and experiential agencies of its type.
Initiative is launching a no-cost, worldwide campaign to drive awareness of the research undertaken by the Juvenile Diabetes Research Foundation (JDRF).
MediaVest has retained the £3m media business for multiplex cinema chain Cineworld, ending a three-month pitch process.
TBWA\London executive creative officer Mark Hunter is leaving the agency and the UK to take up the same role at Lowe & Partners-owned Deutsch in Los Angeles.
East Coast Trains is set to appoint Abbott Mead Vickers BBDO (AMV) to handle its advertising account following a competitive pitch against Dentsu and The Red Brick Road.
Casual games website Miniclip is to move its UK advertising sales account from Microsoft to online sales house SunChaser after a pitch.
Proximity has won the £50m Lloyds TSB direct marketing account, putting an end to its three year relationship with Rapier.
PARIS - Publicis Groupe, parent company of Saatchi & Saatchi and Starcom MediaVest, has acquired a healthcare communications agency founded by Francois Sarkozy, the younger brother of the French president, Nicolas.
20 Dec 2010
| by Steve Lightfoot
It's time to stop being negative about advertising procurement. Research proves that it can help agencies become more efficient, writes Steve Lightfoot, communication procurement manager at the World Federation of Advertisers.