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Arla Foods appoints AMV to launch dairy range under Arla brand

LONDON - Arla Foods has appointed Abbott Mead Vickers BBDO to create a multi-million pound pan-European campaign to support a range of dairy products under the Arla name.

Unilever ties up with EA Mobile and Space Invaders

LONDON - Unilever is linking up with EA Mobile to launch a mobile game giveaway, enabling UK consumers the chance to gain free access to arcade games such as Space Invaders and Arkanoid.

Rosemount 'created by rosemount' by RKCR/Y&R

RKCR/Y&R has created a new print ad for wine-maker Rosemount, as the brand aims to reposition itself as a "creator" of wine.

Ex-Marks & Spencer executive Steven Esom joins private-equity company

LONDON - Steven Esom, former executive director of food at Marks & Spencer, has joined private-equity firm, Langholm Capital, as operating planner.

And in the real world... Microsoft, Google, recession, McDonald's, General Motors, BA, BBC, News of the World,

London - Today's round-up of the biggest business stories.


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