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Julia Holt, Huntsworth: Health PR - a creative science

Agencies need both creativity and scientific know-how to offer clients the best chance of success

ActionAid revamps supporter magazine

LONDON - ActionAid has revitalised its supporter title to make it more accessible to readers.

Grazia and retail guru Mary Portas team up for Westfield luxury charity-shop initiative

LONDON - TV retail expert Mary Portas has teamed up with Grazia to open a 'Living and Giving' shop at the Westfield London shopping centre to raise money for Save the Children as well as Barnardos and Mind.

Marika Freris, Galliard: Finding the health advocates

Patients are as likely to trust the opinion of someone with the same condition as they are their GP

John Gisborne, Hill & Knowlton: A matter of risk and reward

If we want the reward of being treated as partners by our clients, we need to share the risks

Callaway Golf Eurosport campaign includes golf news microsite

LONDON - Callaway Golf is launching a multi-media campaign on Eurosport on 8 June to drive awareness of two new ranges of golf clubs and offer fans the chance to attend the Barclays Scottish Open.

Sony Ericsson to launch Pocket TV programme

LONDON - Sony Ericsson is launching its music-entertainment show Pocket TV, which viewers can watch on their mobile or on YouTube, on 4 June.

Marc Southern, Fleishman-Hillard: Getting to grips with social media for doctors

How much influence can PR professionals exert on doctor's fledgling social networks?

ITV sells Carlton Screen Advertising's Irish operation

LONDON - Carlton Screen Advertising's Ireland operation has been sold to Irish media executive Dermot Hanrahan for an undisclosed sum, following an 18-month disposal programme.

Good Housekeeping to launch travel-sized edition

LONDON - Good Housekeeping, the NatMags-owned women's monthly title, is to launch a travel-sized version of the magazine, as it looks to revive sales.

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