to remove filtersMichelin moves $43m US media from MediaCom to MEC
22 Dec 2009 | by Staff
NEW YORK - Michelin has moved its estimated $43m US media planning and buying account from MediaCom to WPP sister agency Mediaedge:cia.
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Alfa Romeo places poster at 'lowest point on Earth'
23 Dec 2009 | by Alex Brownsell
LONDON - Fiat-owned car marque Alfa Romeo has placed a poster ad 11,000 metres below sea level to promote a discount offer for its 147 model.
Video: Watch Vauxhall's new 'Ocean's Eleven' ad for Astra
21 Dec 2009 | by Alex Brownsell
LONDON - General Motors-owned Vauxhall is launching an Ocean's Eleven-style ad campaign, to help target the new version of its high-selling Astra model at male drivers.
SEAT backs new Ibiza with bearded 'Cupid' character
21 Dec 2009 | by Alex Brownsell
LONDON - Volkswagen-owned SEAT is rolling out a tongue-in-cheek TV campaign showing consumers literally falling head over heels in love with its latest Ibiza Cupra model.
Publicis Groupe and Renault renew longstanding ad deal
16 Dec 2009 | by Daniel Farey-Jones
LONDON - Renault has renewed its longstanding international advertising account with Publicis Groupe for a further three years to the end of 2012.
Honda launches cinema campaign alongside Avatar film release
15 Dec 2009 | by Sarah Johnson
LONDON - Honda is launching a cinema campaign to coincide with the release of James Cameron's Avatar, promoting its Civic model.
Honda 'everything' by Wieden + Kennedy
15 Dec 2009
Wieden + Kennedy's latest offering for Honda draws upon its past campaigns, including 'Impossible Dream' and 'Museum'.
Toyota Australia pulls online ad labelled 'incestuous'
14 Dec 2009 | by Jacquie Bowser
LONDON - Car manufacturer Toyota has pulled an online ad for its new Yaris model after receiving complaints from users who labelled the video 'incestuous', 'degrading' and 'sexist', while its creator boasts of spending $60,000 on dodgy 'dick joke'.
Study claims advertising executives destroy £11.50 for every £1 they create
14 Dec 2009 | by Staff
LONDON - Childcare workers and hospital cleaners are worth more to society than advertising executives and bankers, according to a study by the think tank New Economics Foundation.
Haymarket bucks trend to take digital property into print
11 Dec 2009 | by Staff
LONDON - Haymarket Publishing, owner of Brand Republic and Autocar, has reversed the current publishing trend to launch an annual print edition of its online-only motoring website PistonHeads.com.
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