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The toys of Christmas 2009, according to social media

SPONSORED FEATURE - What are this season's must-have toys? How much buzz is there about them online? And can we use social media to accurately predict this year's bestseller? Social media agency Yomego sought the answers.

Battle of the brands: CNN versus Sky News

SPONSORED FEATURE - Which website offers the best user experience when it comes to online news and features? Revolution partnered with user experience consultancy Webcredible to assess the merits of Cnn.com and Skynews.com.

Battle of the brands: Amazon versus Play

SPONSORED FEATURE - How do two of the UK's biggest e-commerce brands perform in online user experience? Revolution partnered with user experience consultancy Webcredible to assess the merits of Play.com and Amazon.co.uk.

Battle of the brands: Harrods versus Selfridges

Sponsored feature - Which retailer offers the best online user experience? User experience consultancy Webcredible put Harrods and Selfridges to the test.

PR Essays - Put your faith in PR

SPONSORED FEATURE - The need to rationalise budgets has encouraged firms to shake up their marketing. As a result, PR is emerging as a mainstream brand-building tool that can lead integrated marketing programmes

PR Essays- Advocacy comes first

SPONSORED FEATURE - Digital PR is not a panacea for every brand challenge, and unless a communications strategy tells an organisation's story simultaneously through traditional channels, it is likely to fail

PR Essays- It's good to talk

SPONSORED FEATURE - PR is best-placed to capitalise on social media's rising popularity, as it engages people in two-way dialogue, which allows us to access consumers' own networks and create personal relationships

PR Essays- All to play for

SPONSORED FEATURE - A consumer PR agency can devise a creative solution as to how any brand can capitalise on the huge media coverage that the FIFA World Cup is going to generate over the next nine months

PR Essays- Social skills

SPONSORED FEATURE - The brands that will thrive understand the best way in which to use digital and social media is to behave with the warmth, humour and friendliness of the people behind the brand


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