Aegis retains Pernod Ricard's $200m global media account
21 Dec 2007 | by Jacquie Bowser
LONDON - Aegis Media has successfully defended the estimated $200m (£101m) global media account of Pernod Ricard, following a review launched in July.
LONDON - Weight Watchers has awarded its £10m UK media planning and buying account to OMD, after a four-way pitch.
LONDON - Aegis Media has successfully defended the estimated $200m (£101m) global media account of Pernod Ricard, following a review launched in July.
LONDON - Virgin Holidays has appointed Elvis Communications to handle its £12m integrated account, previously held by Kitcatt Nohr Alexander Shaw, following a five-way agency pitch process.
LONDON - Acquisitive marketing and advertising group The Mission Marketing Group (TMMG) has bought marketing agency RLA for an initial £9.5m.
LONDON - The Mission Marketing Group has acquired marketing communications company RLA Group for an initial £9.5m.
LONDON - MediaCom has won the GMG Radio account to handle the media buying for its 13 UK stations.
LONDON - The challenge facing the direct marketing industry has increased as the percentage of people deciding not to let their Electoral Roll details to be used for direct mail purposes hit 39.75%, an increase of 2.94% on last year's register.
LONDON -- Dominic Proctor, worldwide chief executive of MindShare, has been appointed the Media Lions Jury President at the 55th Cannes Lions International Advertising Festival.
LONDON - Dominic Proctor, worldwide chief executive officer of MindShare, will chair next year's Media Lions jury at the Cannes Lions International Advertising Festival.
LONDON - Integrated agency Gyro International has acquired specialist healthcare PR firm hsdcommunications for an undisclosed sum.