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ACNielsen launches new services after VNU shake-up

21 Dec 2006 | by by Staff

LONDON - ACNielsen is launching a new raft of new services as part of increase investment in its market research capabilities following a restructure at parent company VNU.

Experian rolls out Mosaic in the US

21 Dec 2006 | by by Staff

LONDON - Experian has launched a version of its consumer classification tool Mosaic for the US market.

ListLab unveils consumer data application e-lab

21 Dec 2006 | by by Alex Donohue

LONDON - Data marketing firm ListLab is to launch e-lab, an application that it said would allow users to keep in close contact with existing customers and maximise campaign analysis on consumer behaviour and spending.

People react well to email marketing says new research

21 Dec 2006 | by by Staff

NEW YORK - Email marketing has received another tick of approval, as new research shows that three out of four of adults who are online view email communications from companies they like as valuable.

Gyro bolsters London office with senior appointments

21 Dec 2006 | by by Mark Banham

LONDON - Integrated brand communications agency Gyro International has made a series of senior appointments and new hires in its London office.

BBH focuses on Baileys ad stars in online campaign

20 Dec 2006 | by by Mark Banham

LONDON - Baileys is launching a new set of short online films through Bartle Bogle Hegarty based around the stars of the drink's TV advertising campaign, the LA-based couple Lewis, Kelly and their friends, who were first introduced in October 2005.

Outdoor breaks through 10% share barrier

20 Dec 2006 | by Julia Martin

Outdoor has broken through the 10% revenue share for the first time in the third quarter of 2006, according to the Outdoor Advertising Association.

Parkinson takes over at Kiss

20 Dec 2006

Emap has appointed Steve Parkinson as interim managing director of the Kiss radio network.

Channel 4 searches for movie sponsor

20 Dec 2006

Channel 4 is seeking a sponsorship partner willing to pay an estimated £4.5m a year to back movies across its entire portfolio of channels, following the decision by beer giant Stella Artois to bring the curtain down on its nine-year movie sponsorship on the channel.

New business wins keep Aegis on track

20 Dec 2006 | by Elizabeth Barrett

Media communications network Aegis Group's strong trading in the first half of 2006 has helped it to perform in line with expectations throughout 2006, the agency said today.

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