BBC Good Food magazine has set up a pair of major partnerships with olive oil manufacturer Filippo Berio and Starbucks coffee retailer to cross-promote the brands.
Nobok, the recently launched global sports company, is to sponsor Sky One’s World’s Greatest Sporting Legend, a major new programme for the channel hosted by Sir David Frost and Des Lynam.
Scottish Radio Holdings has laid out £4.7m on buying Donegal Highland Radio in the Republic of Ireland.
LONDON - Buxton is preparing to quench the thirst of tennis fans and players for a fifth year at Wimbledon, with a radio and print ad campaign aimed at controlling tantrums on and off the court.
LONDON - The AA has appointed i-level to handle its digital media planning and buying account, estimated to be worth £5m, after a competitive pitch.
Short but to the point. A businessman enters a lift and is asked by a colleague why he looks a little tired. "Up late? Thompson file?" he is asked but when he starts to relate the previous night's events, bleeped out and with his lips hidden by a blue Viagra pill, the other occupants of the elevator...
MediaCom's Cara McCrerie re-joins Mediaweek.co.uk to cast her critical eye over the latest incarnation of Channel 4's Big Brother - and it is so far so good.
LONDON - BBC One will replace coverage of the Wimbledon ladies' final with Bob Geldof's Live 8 concert, marking the first time in 35 years that the corporation will not show the final on its main channel.
The battle of the reality shows kicked off at the weekend as Channel 4’s Big Brother hit the screens with almost 30% of viewers tuning in to see the latest group of contenders enter the house.
Francis Currie has been promoted by radio giant Chrysalis to head up the programming team ahead of the re-branding of the 106 Century FM.
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