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British Airways to phase in SMS marketing

21 Dec 2005 | by by Sam Matthews

LONDON – British Airways is looking to use SMS for marketing and customer services in the future and has appointed mobile marketing agency Incentivated to implement the medium.

EHS Brann targets malt whisky drinkers with Christmas mailer for Diageo

21 Dec 2005 | by by Jennifer Whitehead

LONDON - Malt whisky drinkers are being encouraged to broaden their taste horizons in a DM campaign created by EHS Brann for Diageo.

Virgin Holidays opens its Doc Holiday Surgery for £1m campaign

21 Dec 2005 | by by Julia Pearlman

LONDON – Virgin Holidays is launching a £1m ad campaign with an Elvis-like character named 'Doc Holiday', who is hoping to prescribe a cure for the post-Christmas blues.

Royal Mail may have to pay withheld £40m compensation

21 Dec 2005 | by by Daniel Farey-Jones

LONDON – Up to £40m in compensation payments could be paid after all to Royal Mail customers who initially lost out, after a High Court judge upheld a legal challenge to regulator Postcomm.

Opinion: Marketing Society - Resurrection of a salesman

21 Dec 2005 | by Tod Norman, a partner at Watson Phillips Norman and a member of The Marketing Society

There is a lot to be said for being proud of what you do. Direct marketing is all about selling - not your soul, but the customer's product.

Co-op Financial Services hires KXEN for data work

20 Dec 2005 | by by Joe Lepper

LONDON - Co-operative Financial Services has announced it is to use a set of tools supplied by data services firm KXEN Analytics to help its direct marketing activity.

Experian launches Dutch goneaway suppression file

20 Dec 2005 | by by Sam Matthews

LONDON – Experian is launching a goneaway suppression file in the Netherlands, the first time a standalone suppression file has been launched in the region in 10 years.

Prospect Swetenhams launches affluent consumer file

20 Dec 2005 | by by Julia Pearlman

LONDON – Prospect Swetenhams is launching a 'Tiscali' list, which featuring over 1m affluent, predominantly UK male consumers with internet access.

Warning for companies breaching email regulations

20 Dec 2005 | by by Daniel Farey-Jones

LONDON – A third of the UK's top 200 companies are not complying with email marketing legislation introduced two years ago, according to a new report.

Bounty assembles female team for website redesign

20 Dec 2005 | by by Daniel Farey-Jones

LONDON – Mother and baby marketing company Bounty has used a team of female designers to make its website more appealing to women, after being influenced by research from the University of Glamorgan Business School.

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