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DIRECT BRIEF: Ralph Lauren supports launch of Polo Blue

Ralph Lauren is supporting the launch of its Polo Blue fragrance with a roadshow and sampling campaign that will introduce the product to more than 75,000 consumers. The initiative, which consists of brand ambassadors handing out Polo Blue from branded Porsche Boxsters, also offers consumers the chance...

BRANDING: Henkel launches updated Limelite detergent range

Henkel is relaunching Limelite, its limescale-fighting detergent brand, with new packaging and updated formulations.

THE BOOK OF LISTS: Twitchers own up to having been bittern by birdwatching bug

A Campaign survey has revealed that it's not just former Welsh Cabinet ministers who get their fun rustling around in bushes - some of advertising's finest are also linked to the practice.Pharmacia Limited, the manufacturer of Regaine hair restorer, is believed to be on the verge of signing a sponsorship...

Colgate pays for premium links on Google in Europe

LONDON - Colgate-Palmolive is embarking on a pan-European digital marketing campaign to boost the performance of its Colgate brand on internet search engine Google.

Direct mail sales up 4.7% this year according to DMIS

LONDON - Fresh research by the Direct Mail Information Service suggests that sales via direct mail have risen by 4.7% this year.

WORLD: MY PORTFOLIO - Jose Roberto Bezerra

Jose Roberto Bezerra has been working in Brazil's advertising industry for almost 30 years and is one of the country's most respected typographers.

TOP PERFORMERS OF 2003: AGENCY OF THE YEAR - BBH

Sustained creative excellence married to an impressive new-business record and several innovative launches saw Bartle Bogle Hegarty beat TBWA London and CHI.

Bartle Bogle Hegarty takes Agency of the Year prize

LONDON - Bartle Bogle Hegarty is Campaign's Agency of the Year after combining an outstanding new-business performance with its usual creative excellence.

Henkel backs Frish variants in TBWA ads.

Henkel is to support the launch of Frish Duo-Action, a multi-purpose toilet cleaner claimed to be a first in the UK market, with a heavyweight marketing campaign.

Colgate pays for premium links on Google in Europe

Colgate-Palmolive is embarking on a pan-European digital marketing campaign to boost the performance of its Colgate brand on internet search engine Google.

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