Some programme internet sites are great, while others are tragic.
As seasonal tokens go, Zenith Optimedia has probably just come up with something better than any of us are likely to find in our stocking this Christmas... signs of recovery in the ad market, writes Claire Beale .
This story is one that corporate ad agency networks don't want you to read. This is about frogs fighting dinosaurs, David v Goliath. It's about you, and me, and a whole bunch of talent who believe in themselves and their own ideas, writes StrawberryFrog founding partner and creative director Scott...
It's a funked up world. That's the conclusion of two European business school professors, writes Ardi Kolah .
You can take local loyalty too far. What does it say about ntl, for instance, that its logo adorns the shirts of Glasgow Rangers, Glasgow Celtic, Newcastle and Aston Villa - all teams that frequently try quite hard but are notoriously lacking in quality? That said, to achieve an even better fit, ntl...
Bandwagons are designed to be chased and boarded at the earliest possible opportunity, so it's apt that just as the IPA really gets its media/creative love-in underway with a series of seminars to generate greater understanding, Clemmow Hornby Inge and Naked are coupling on the first wagon out of town,...
Originally published in 'Consumer Superbrands Volume IV', May 2001. The book reviews the UK's strongest consumer brands as judged by the independent Superbrands Council.
Thankfully, media is not a fashionable business. If it were, we might have couture media executives, but would we have outfits such as Mediahead, Brand Connection or John Ayling & Associates? Even the likes of MediaCom would never have been granted survival, writes Claire Beale .
Originally published in 'Consumer Superbrands Volume IV', May 2001. The book reviews the UK's strongest consumer brands as judged by the independent Superbrands Council.
TV, the most powerful medium? Bloody obvious, isn't it. Like choosing between a pornographic magazine, a sex phoneline and a blue movie. You go for the moving pictures every time, (almost) total sensory satisfaction. And with this fruity analogy one media executive summed up ITV's latest pitch -- a...
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