Stop Press
21 Sep 2000
Budweiser has promoted marketing manager Kerry Bebe to European marketing director following the departure of James Lousada. A Budweiser spokeswoman said Lousada had departed without a new position to go to.
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UDV chief defects to Allied Domecq
21 Sep 2000 | by TANIA MASON
UDV has lost one of its most senior marketers to rival Allied Domecq as the drink giants prepare to do battle for a range of Seagram drinks brands.
Stop Press
21 Sep 2000
Former Coca-Cola head of advertising Ian Rowden has surfaced as executive vice-president of global advertising at Callaway Golf Company in the US. Rowden left Coke in May amid speculation he had been put on leave by chief marketing officer Stephen Jones.
Stop Press
21 Sep 2000
Cadbury Schweppes has acquired US soft drinks company Snapple for pounds 1.05bn, comprising the Snapple, Mistic, Stewart s and Royal Crown Cola brands. The company has a 28% share of the US new age drinks sector. A spokesman at Cadbury Schweppes said it was too early to comment on how it would market...
Three chiefs quit Diageo for eSkye
21 Sep 2000 | by TANIA MASON
Three of Diageo's top drinks marketers have quit the company to join eSkye.com, a new online procurement site for alcohol retailers.
Briefs
21 Sep 2000
Bass has shortlisted six brand identity agencies to help it choose a new name and corporate identity for its hotels, resorts and leisure retail divisions, following Interbrew s acquisition of Bass Brewers and the Bass trademark. The company refused to name the agencies.
Briefs
21 Sep 2000
Facile, the Swedish distiller that gives UK bar owners company-share options for every bottle of its Seriously brand vodka they sell, is to launch its product with an outdoor advertising campaign. The pounds 250,000 campaign, created by the Stockholm agency, uses a series of statements about everyday...
Briefs
21 Sep 2000
Tetley s Bitter is returning to TV this weekend with the latest pounds 4m execution in its Smoothly Does It campaign by Saatchi s hero using a smooth and surprising way of distracting his girlfriend from catching the bouquet at a wedding reception.
NEW MEDIA: Costa launches site to reinforce Italian identity
21 Sep 2000
Costa Coffee, the Whitbread-owned coffee bar chain, has launched a new brand site to underline the positioning of its recent advertising as the home of Italian coffee .
NEW MEDIA: NEW MEDIA CHOICE/MADABOUTWINE
21 Sep 2000
Malcolm Thomas, Joint managing director, Blade (GB)
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