Stop Press
21 Sep 2000
Budweiser has promoted marketing manager Kerry Bebe to European marketing director following the departure of James Lousada. A Budweiser spokeswoman said Lousada had departed without a new position to go to.
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UDV chief defects to Allied Domecq
21 Sep 2000 | by TANIA MASON
UDV has lost one of its most senior marketers to rival Allied Domecq as the drink giants prepare to do battle for a range of Seagram drinks brands.
Stop Press
21 Sep 2000
Former Coca-Cola head of advertising Ian Rowden has surfaced as executive vice-president of global advertising at Callaway Golf Company in the US. Rowden left Coke in May amid speculation he had been put on leave by chief marketing officer Stephen Jones.
Stop Press
21 Sep 2000
Cadbury Schweppes has acquired US soft drinks company Snapple for pounds 1.05bn, comprising the Snapple, Mistic, Stewart s and Royal Crown Cola brands. The company has a 28% share of the US new age drinks sector. A spokesman at Cadbury Schweppes said it was too early to comment on how it would market...
Bendick's to review after Leagas split
21 Sep 2000 | by BEN ROSIER
Bendick s of Mayfair is putting the advertising account for its luxury chocolate and mint range up for review, after incumbent Leagas Delaney resigned the business, ending a ten-year relationship.
Three chiefs quit Diageo for eSkye
21 Sep 2000 | by TANIA MASON
Three of Diageo's top drinks marketers have quit the company to join eSkye.com, a new online procurement site for alcohol retailers.
Weetabix-owned Ready Brek's new TV ad campaign
21 Sep 2000
Ready Brek s latest TV ad campaign departs from its Central Eating for Kids theme to focus on the natural goodness of the Weetabix-owned cereal, implying it can help kids reach their full potential and live their dreams. The new commercial, entitled Wrestling , takes viewers inside a child s imagination...
Golden Wonder's new ad campaign
21 Sep 2000
Golden Wonder s new ad campaign shows people being so distracted by the taste of the crisps they do things they wouldn t normally do. The ads end with the strapline, Golden Wonder Crisps. You can t fight the flavour . The first execution, Swing , shows a mother eating a packet of crisps while pushing...
Arla Foods holds pitches in pounds 3.3m UK media review
21 Sep 2000
Arla Foods, whose brands include Lurpak and Harmonie Organic Milk, is reviewing its pounds 3.3m UK media account.
Nestle hires ICI chief to halt coffee sale slump
21 Sep 2000 | by CORDELIA BRABBS
Nestle UK has hired ICI marketer Magdalena Teare to be category marketing director for its Beverage Division, as it looks to boost flagging sales in the instant coffee category.
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