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DoubleClick and 24/7 investigate service claims

28 Feb 2000 | by MARK TUNGATE

Two of the largest online sales houses are commissioning client satisfaction surveys amid accusations by buyers that web sales operations are providing a poor service.

Eyeconomy lands Jobpilot account

28 Feb 2000 | by LEXIE GODDARD

Eyeconomy has won the online planning/buying contract for Jobpilot, the latest recruitment website to hit the UK market.

BRAND SPEND ANALYSIS: It’s a Jungle out there as the web service attempts to lure potential shoppers

28 Feb 2000 | by RACHEL MINTER

It s the question that hundreds of buyers, planners and sales people are asking. How does a dotcom achieve standout at a time when hundreds of online ventures are launched every day?

Campaign Interactive: Perspective

25 Feb 2000 | by GORDON MACMILLAN

It has happened almost imperceptibly. Some time within the past month, vast sections of the consumer web market in the UK reached saturation point.

Coke offers kids Euro 2000 debut in pounds 1m campaign

24 Feb 2000 | by CORDELIA BRABBS

Coca-Cola is to offer young football fans the chance to run on to the pitch alongside their England hero in this summer s Euro 2000 championships, in a pounds 1m pan-European promotion.

Stop Press

24 Feb 2000 | by IMELDA MICHALCZYK

The BBC s failure to secure pounds 700m additional funding a year will not affect marketing budgets for April 2001-2002, according to the BBC s controller of corporate marketing, Jane Frost. She said base-line budgets for the next financial year had already been set, adding that her department is already...

Kingfisher to test new store format

24 Feb 2000 | by ALEXANDRA JARDINE

Superdrug marketing director Stephen Round is set to move to a new position within the Kingfisher group, overseeing a new convenience store format called Woolworths General Store.

ATP signs Tom & Jerry to give kid appeal to tennis

24 Feb 2000 | by PAUL WHITFIELD

The ATP Tour is employing cartoon favourites, Tom and Jerry, as part of a campaign to make tennis more popular with children.

Briefs

24 Feb 2000 | by ALEXANDRA JARDINE

If, the Halifax s internet bank, which last week announced plans to launch this summer, has confirmed that it will spend pounds 30m on marketing the brand over 18 months. Advertising and direct marketing activity is through Edinburgh-based The Union and its direct arm, Only U. Halifax has also signed...

Media: Briefs

24 Feb 2000 | by POPPY BRECH

Granada Mediasales G-track research has shown that Des Lynam s move to ITV is likely to boost its audience during Euro 2000, with up to 10% of 16- to 34-year-old men saying they are more likely to watch the European Championship on ITV because of Des. Coverage of Euro 2000, which kicks off on ITV on...

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