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Supermarket chain Sainsbury’s has sold its Homebase DIY business in a deal worth £969m.
Budweiser will this weekend screen 16 new TV ads, each featuring up to 15 real UK Budweiser drinkers giving their own version of the cult Whassup catchprase. The ads will screen in an intensive four-day burst between 11pm and 1am to coincide with the return home of pubgoers.
McVitie s is to launch two brand extensions, Penguin Flipper Dipper and Mini BN, as it looks to take a bigger slice of the fast-growing children s biscuit market. The manufacturer says that kids brands represent 6% of the total biscuit sector, yet children eat 26% of all biscuits consumed. The launches...
Kellogg will rerun its controversial two-week challenge in the new year, encouraging people to lose weight by substituting a bowl of Kellogg s cereal and semi-skimmed milk for either lunch or dinner. When the cereal giant first launched the challenge in July, an estimated three million people joined...
Bestfoods, the foods group recently acquired by Unilever, is offering a range of lifestyle advice over the festive period with the launch of a global web site.
The Wrigley Company has appointed Circular Distributors to undertake a national door-to-door campaign promoting its new Honey & Lemon Airwaves chewing gum flavour. Several million sample packs will be sent to C1 and C2 households nationwide with occupants in the 16-45 age group. The campaign features...
Drinks giant Diageo, in collaboration with French company Pernod Ricard, has scooped Seagram’s spirits business in a 5.5bn deal.
The bidding for Seagram’s wine and spirits business could end today as Diageo’s joint 5.8bn bid with Pernod Ricard of France looks set to scoop the drinks portfolio.
EasyGroup is investing 20m to roll out its chain of EasyEverything internet cafes across the US in the new year.
Retailer Marks & Spencer is to open a new line of convenience stores in May next year, in an attempt to compete with Sainsbury’s Local and Tesco Metro.
