Walt Disney Parks and Resorts, the US theme park and cruise line division, has increased its TV budget by almost 20% for its 2001 campaign, which will be its longest ever, running for 21 weeks.
Budweiser will this weekend screen 16 new TV ads, each featuring up to 15 real UK Budweiser drinkers giving their own version of the cult Whassup catchprase. The ads will screen in an intensive four-day burst between 11pm and 1am to coincide with the return home of pubgoers.
Sue Farr, the BBC s former director of public service marketing, has withdrawn her candidacy for chief executive of J Walter Thompson. Her decision is believed to leave two candidates in the frame for the top job at the agency.
Lunn Poly is launching a new TV campaign through WCRS. The ads, which break on Boxing Day, focus on the positive aspects of buying a holiday, particularly the excitement after booking, rather than relying only on price. The two ads show a mechanic and a teacher at work daydreaming about their holidays.
HP Bulmer has handed its promotional account for Red Stripe, worth pounds 500,000, to PDP Momentum following a three-way pitch against Marketing Drive and Billington Cartmel. The on and off-trade activity will comprise promotions and point of sale production.
The Daily Mail & General Trust has confirmed plans to launch an evening paper in Manchester next year. The title will be targeted at young, upwardly mobile commuters in the Manchester region.
Marketing s next issue will appear on January 4. We would like to wish all our readers a Merry Christmas and Happy New Year.
Solar Century, a new 'profits for purpose' company intent on convincing the world to convert to solar power, has lured senior Nike marketer Michelle McKenna to be its marketing director.
Kraft Foods International has consolidated the bulk of its dollars 200m (pounds 136m) pan-European media planning and buying business into three agency networks.
ITV s peaktime lead over BBC1 dipped in the week December 11 to 17 to 36.5% from the previous week s high of 38.9%. BBC1 achieved a 28.7% share.
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