The Direct Marketing Association is spearheading plans for an SMS preference service, in response to growing concerns over permission-based mobile phone marketing.
One 2 One is reviewing its pounds 8m DM account after three years with WWAV Rapp Collins. The brand, which could be axed in the UK in favour of T-Mobile, undertakes a wide range of acquisition and retention activity through WWAV. It is not known whether WWAV will repitch for the business.
Keywords Direct, the direct mail solutions business, has appointed Philip Brooks as managing director. Brooks will develop the firm's business strategy as it moves to accommodate the impact of new media on traditional mailing businesses. Keywords Direct offers a full range of DM services. David Gebbett,...
Callserve, the internet telephony facility provider, is highlighting the advantages of internet telephony by sending prospective customers a specially commissioned telephone skeleton in a museum-style display case.
One2One, the UKs fourth-largest mobile phone operator, is reviewing its pounds 8 million direct marketing account.
The Navy, Army, Air Force Institute (NAAFI), which supplies retail, finance and leisure goods to families of the UK armed forces, has hired Ping Communications to handle the through-the-line account for its financial services division.
McCann Relationship Marketing and Tullo Marshall Warren have grabbed the two halves of L Oreal s pounds 2 million direct marketing business after a pitch against the incumbent, Publicis Dialog, Manifesto and M s direct marketing arm, Lida.
The Interpublic Group of Companies has acquired New York-based advertising agency Deutsch. Terms of the acquisition have not been disclosed, but the deal is estimated to be worth 200m- 300m.
Although Marketing produces separate league table on direct marketing (DM) in March and sales promotion (SP) in October, the two are combined in this end-of-year review. The reason for this is that many agencies appear under both headings. Specifically, many with their roots in promotion...
Porsche is hunting for an agency to handle the majority of its UK direct marketing, in a bid to accelerate its brand-building and relationship marketing activity below-the-line.
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