Conran serves up a customer loyalty scheme
19 Dec 1998 | by DANNY ROGERS
Terence Conran s famous restaurant portfolio is to introduce a loyalty card, amid fears that diners may tighten their belts in a recession.
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Sky ad drive to put emphasis on channel brands
19 Dec 1998 | by ANNE-MARIE CRAWFORD
BSkyB is drawing up an agency shortlist to pitch for the task of promoting its wholly owned channel brands, such as Sky Sports.
Shell unveils new ’green’ petrol
19 Dec 1998 | by NEILL DENNY
Shell is testing its first branded petrol since the disastrous launch of a petrol that caused engine damage 12 years ago.
S&N’s Espres enters coffee shops battle
19 Dec 1998 | by LISA CAMPBELL
Scottish s Costa Coffee outlets.
C-T pushes Carlsberg
19 Dec 1998 | by LISA CAMPBELL
Carlsberg-Tetley is rejecting laddish advertising in a bid to present its Carlsberg Lager as contemporary classic. The strategy is designed to take sales from larger rivals Carling and Foster s.
America Online
19 Dec 1998 | by STEVE BELL
America Online, one of the UK s largest internet service providers, is to become the first web firm to market its service specifically on the basis that it protects children from pornography on the internet.
Euro TV ad provokes complaints
19 Dec 1998 | by JAMES KYDD, Marketing Director, Virgin
One hundred and six viewers have objected to the Independent Television Commission about the Government s hard-hitting ad that encourages businesses to prepare for a new European currency.
Boots card tops ten million mark
19 Dec 1998 | by LISA CAMPBELL
Boots The Chemist will have ten million Advantage Card holders by Christmas - two million more than originally anticipated.
Prince’s Trust hunts for football sponsors
19 Dec 1998 | by ANNE-MARIE CRAWFORD
The Prince s Trust is seeking sponsors for an initiative within its youth training programme, The Prince s Trust Volunteers (PTV).
MEDIA: Jazz FM exit
19 Dec 1998 | by ANNE-MARIE CRAWFORD
Hayley Thornhill, Jazz FM s head of sponsorship, has left to join USP Radio Projects as director of sponsorship.
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