Postal reforms will cut DM bills
19 Dec 1998 | by NEILL DENNY
Direct mail will become cheaper as a result of the government s review of the Post Office.
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Kellogg Europe has handed a large chunk of its pounds 153m media buying account to Carat following a pitch against the incumbent, MindShare. Carat picks up the business in Germany, Austria, Switzerland and Eastern Europe. MindShare retains the business in the UK, Ireland and Scandinavia.
Direct mail will become cheaper as a result of the government s review of the Post Office.
The Central Office of Information is conducting a statutory review of its pounds 3m centralised outdoor media buying business, held by Concord.
After seven years of pass the parcel over the future of the Post Office, the Labour government this week gave us its vision of where it wants the 300-year-old service to go. Unfortunately that vision is somewhat short-sighted.
Norton Healthcare has appointed Ian Clark as commercial director with responsibility for new business and international sales and marketing.
One hundred and six viewers have objected to the Independent Television Commission about the Government s hard-hitting ad that encourages businesses to prepare for a new European currency.
The government has picked advertising agency DMB Jobline Direct .
The Prince s Trust is seeking sponsors for an initiative within its youth training programme, The Prince s Trust Volunteers (PTV).
The Independent Television Commission is deciding whether to impose a statutory sanction, in the form of a fine, on Carlton for the documentary, The Connection, which was exposed as a fake by The Guardian.
The Commercial Radio Companies Association is writing to Chris Smith, the secretary of state for culture, media and sport, to express concern about the way radio licences are awarded. It follows allegations by BBC 2 s Newsnight last week over the Radio Authority s award of the east of England licence.