Unilever is setting up training courses for senior agency staff and enrolling around 100 of its UK ad agency executives to sharpen the competitive edge of the consumer goods firm.
Kellogg Europe has handed a large chunk of its pounds 153m media buying account to Carat following a pitch against the incumbent, MindShare. Carat picks up the business in Germany, Austria, Switzerland and Eastern Europe. MindShare retains the business in the UK, Ireland and Scandinavia.
Elida Faberge, the Unilever subsidiary, is bringing in its second top marketer in just over a year to handle its pounds 63.9m ad budget.
I have to confess that despite having worked in the advertising industry for the past 13 years, surrounded by women s magazines, I rarely read them thoroughly because I find many of them too patronising.
Unilever subsidiary Lever Brothers is understood to be developing a strategy to extend the positioning of key brands Persil, Persil Colour, Persil Washing-Up Liquid and Jif on the internet.
This week s mystery brand is in a product category mentioned and recommended by Hippocrates around 400 years BC, although there have considerable scientific advances made with the product since then. Brand X launched initially in the US, manufactured by the largest healthcare manufacturer in the world....
SmithKline Beecham is putting #2 million behind the television launch of a line of skin cleansing products, called Oxygen, that will complement its existing range of Oxy medicated skincare.
For years, global eyes have been on Dentsu, the sleeping giant of Japan. Head and shoulders above the competition in its home market, but with virtually no presence elsewhere, it was always the one to watch .
Last week, Societe Bic decided to give up its localised advertising strategy and appointed TBWA to its 45 million worldwide account. The Paris-based manufacturer of pens, razors and lighters has realised that it needs a worldwide branding campaign to bolster its performance in certain markets.
When it comes to spoilers, Associated Newspapers is in a class of its own and perhaps its proudest moment in this field came back in 1987 when it blew the London Daily News - one of Robert Maxwell s many folie de grandeur - out of the water within days of launching.
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