to remove filtersC-T pushes Carlsberg
19 Dec 1998 | by LISA CAMPBELL
Carlsberg-Tetley is rejecting laddish advertising in a bid to present its Carlsberg Lager as contemporary classic. The strategy is designed to take sales from larger rivals Carling and Foster s.
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S&N’s Espres enters coffee shops battle
19 Dec 1998 | by LISA CAMPBELL
Scottish s Costa Coffee outlets.
EDITORIAL: Why Post Office reforms fail to deliver the goods
19 Dec 1998 | by LISA CAMPBELL
After seven years of pass the parcel over the future of the Post Office, the Labour government this week gave us its vision of where it wants the 300-year-old service to go. Unfortunately that vision is somewhat short-sighted.
Toyota DM appointment
19 Dec 1998 | by LISA CAMPBELL
Toyota has awarded its pounds 3m direct marketing account for existing customers to Miller Bainbridge. Grey Direct will continue to work on the separate customer acquisition account.
Harrison joins County
19 Dec 1998 | by LISA CAMPBELL
County Hotels has appointed Stuart Harrison as its commercial director, reporting to chief executive Charles Holmes. He joins from the leisure group Arcadian International where he was sales and marketing director.
IPA announces nominees
19 Dec 1998 | by LISA CAMPBELL
The IPA has announced three nominations for its 1999 elections. Rupert Howell, chairman of HHCL s AGM on April 13 1999.
Lee jeans appoints PR
19 Dec 1998 | by LISA CAMPBELL
VF Jeanswear has appointed Ketchum Life to handle PR for Lee jeans. The account was previously held by Jackie Cooper PR. Ketchum was appointed without pitch by VF s new marketing and PR controller, Mariella Gambardella.
CIM report is optimistic
19 Dec 1998 | by LISA CAMPBELL
The UK may escape recession, according to the Quarterly State of the Market report from the Chartered Institute of Marketing (CIM). The report suggests a slump can be avoided by reducing interest rates to 5% by the year 2000, and by no further worsening of the global economy. A separate report from...
AA ParentPower launch
19 Dec 1998 | by LISA CAMPBELL
The Advertising Association has published a free booklet, ParentPower, for parents which includes details on the rules relating to advertising and children, and includes tips on how parents can mitigate the effects of advertising on their children.
Norton appoints Clark
19 Dec 1998 | by LISA CAMPBELL
Norton Healthcare has appointed Ian Clark as commercial director with responsibility for new business and international sales and marketing.
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