ITV has paid around pounds 100,000 for the production of
replacements for BMP DDB s award-winning Walkers Doritos sponsorship
idents, following a row over the use of dead celebrities in the creative
work, it emerged this week.
30 May 1997
| by EMMA HALL
The TBWA network has claimed the entire pounds 30 million
pan-European Sony Playstation account, putting an end to the European
partnership between Simons Palmer Clemmow Johnson and Ogilvy and
Mather.
30 May 1997
| by EMMA HALL
Euro RSCG Wnek Gosper is believed to have snatched the Wonderbra
account from TBWA/Simons Palmer, reuniting the underwear brand with
Nigel Rose, the copywriter responsible for its most famous advertising
line, hello boys.
30 May 1997
| by CAROLINE MARSHALL
Channel 5 s coup in securing two major sporting events for
consecutive live broadcast this weekend has ended in embarrassment with
the revelation that the events - the Poland v England World Cup football
qualifier and the Argentina v England rugby union match - are being
played at the same time.
30 May 1997
| by CAROLINE MARSHALL
Michael Winner, the outspoken film director, newspaper columnist
and restaurant critic, is directing and starring in a series of three
commercials for Doritos through BMP DDB.
30 May 1997
| by CAROLINE MARSHALL
Wieden and Kennedy has taken the top honours at the 21st annual One
Show for creative excellence in advertising, held in New York.
CDP has raided Mellors Reay and Partners to hire a former Campaign
face to watch , Nick Webb, for a newly created top-level role on its
flagship Honda account.
ITV has mounted a defence of the existing restrictions on
advertising minutage in the face of advertisers long-awaited paper
calling for more commercial airtime on terrestrial television.
30 May 1997
| by ANNA GRIFFITHS
Tony Kenyon, the chief executive of the Negotiation Centre,
received an initial payment of about pounds 1.8 million when his 24.5
per cent stake in IDK Media was acquired by the CIA Group, it was
revealed this week.
30 May 1997
| by ANNA GRIFFITHS
Lenny Henry is recreating three of his TV comedy characters -
including the lurve king, Theophilus P. Wildebeeste - in advertising
to relaunch the Sodastream soft drink machine and its revamped product
range.