19 Dec 1997
| by KAREN YATES
The Nationwide Building Society has called for a more powerful
Advertising Standards Authority in a plea to the Government to tighten
rules on financial ads. Nationwide says the ASA is impotent as it cannot
punish offenders and allows suspect ads to run while being investigated.
The indications are...
19 Dec 1997
| by KAREN YATES
Shares in the newly demerged Cordiant Communications Group and
Saatchi & Saatchi received a cool welcome on the Stock Exchange on
Monday, with prices barely moving in a slow start to trading.
19 Dec 1997
| by ANNA GRIFFITHS
The National Magazine Company title, She, is to be revamped in the
new year, as it battles against tough competition in the middle youth
magazine market from Emap Elan, BBC Magazines and Wagadon.
19 Dec 1997
| by MAIRI CLARK
FCA! has unveiled its first work for the Wales Tourist Board since
winning the account in July.
19 Dec 1997
| by MAIRI CLARK
Duckworth Finn Grubb Waters has created a pounds 5 million campaign
for Daewoo, which breaks on Christmas Eve.
19 Dec 1997
| by EMMA HALL
DMB&B has created an alternative anti-drink-drive ad to run
alongside its official Department of Transport Christmas campaign.
19 Dec 1997
| by JOHN OWEN
The Mediterranean s most sprightly pensioners reappear in the
latest burst of Olivio advertising through Bartle Bogle Hegarty.
19 Dec 1997
| by JOHN OWEN
Campaign unveils its first new-business sin bin this week - a
selection of agencies which overclaimed the billings on certain accounts
and, as a consequence, gained a higher-than-deserved position in last
year s business performance league.
Cancer and lung disease victims telling their own harrowing stories
of how smoking destroyed their lives are being featured in a new
Government TV campaign to convince young people that cigarettes are
uncool .
19 Dec 1997
| by RICHARD COOK
The financial services agency, Camp Chipperfield Hill Murray, is
relaunching to target the entire services sector.