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Review: Marketing and advertising news in the week’s press

The Nationwide Building Society has called for a more powerful Advertising Standards Authority in a plea to the Government to tighten rules on financial ads. Nationwide says the ASA is impotent as it cannot punish offenders and allows suspect ads to run while being investigated. The indications are...

Trading slow for Cordiant and Saatchi

Shares in the newly demerged Cordiant Communications Group and Saatchi & Saatchi received a cool welcome on the Stock Exchange on Monday, with prices barely moving in a slow start to trading.

New-look She aims to attract women in ’middle youth’

The National Magazine Company title, She, is to be revamped in the new year, as it battles against tough competition in the middle youth magazine market from Emap Elan, BBC Magazines and Wagadon.

FCA! depicts Wales as the ideal place to relax on holiday

FCA! has unveiled its first work for the Wales Tourist Board since winning the account in July.

Daewoo reveals Christmas work

Duckworth Finn Grubb Waters has created a pounds 5 million campaign for Daewoo, which breaks on Christmas Eve.

DMB&B takes hard line in drink-drive ads

DMB&B has created an alternative anti-drink-drive ad to run alongside its official Department of Transport Christmas campaign.

OAPs star again for Olivio as BBH keeps the focus on health

The Mediterranean s most sprightly pensioners reappear in the latest burst of Olivio advertising through Bartle Bogle Hegarty.

’Sin bin’ uncovers inflated billings

Campaign unveils its first new-business sin bin this week - a selection of agencies which overclaimed the billings on certain accounts and, as a consequence, gained a higher-than-deserved position in last year s business performance league.

HEA takes hard line on youth smoking

Cancer and lung disease victims telling their own harrowing stories of how smoking destroyed their lives are being featured in a new Government TV campaign to convince young people that cigarettes are uncool .

CCHM restructures operation in bid to target more clients

The financial services agency, Camp Chipperfield Hill Murray, is relaunching to target the entire services sector.


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