31 Oct 1996
| by AMANDA RICHARDS
The banking market, which this week learned it was to be joined by
retailer Sainsbury s, is to see two more entrants. Leading insurers
Commercial Union and General Accident are both set to launch banking
services.
31 Oct 1996
| by ANNA GRIFFITHS
The behind-closed-doors business of TV airtime sales erupted into public
this week as ITV sales house Laser said it is to sue CIA Media-network
UK for almost pounds 1m for undelivered advertising revenue.
31 Oct 1996
| by JANE BAINBRIDGE
Mercury Communications has suspended brand advertising while a decision
is made on what its new merged company will be called.
31 Oct 1996
| by PATRICK BARRETT
Russ Shaw, the man behind American Express's pounds 20m European brand-
building campaign launched this summer, is leaving the top European
marketing post as the company moves to give more power to individual
national marketers.
31 Oct 1996
Ford plans to persuade customers that leasing rather than buying is an
option as part of its launch campaign for the new Ka model.
31 Oct 1996
| by AMANDA RICHARDS
Midland Bank is set to appoint DMB Direct insurance arm, which has had a disappointing performance since
its launch just over a year ago
31 Oct 1996
Orange is launching its pre-Christmas sales drive with an ad campaign
that points the finger at rival mobile phone operators use of clauses
in phone contracts.
31 Oct 1996
Safeway is to go national with its Shop & Go self-scanning system next
month.
31 Oct 1996
Holsten Pils is to take a swipe at Irish stouts and alcopops in its
first TV ads since its pounds 14.5m relaunch. The pounds 7m campaign,
designed by GGT, is fronted by the comedian Dennis Leary, who is seen
shopping in a supermarket and attacking the fad for alcopops and beer
variants. Another ad shows...
31 Oct 1996
Iceland has parted with WCRS, its advertising agency of the past two
years, releasing a frosty statement saying it has fallen out over future
creative direction. The retailer has handed the pounds 7m account back
to its old agency, Manchester-based Tom Reddy Advertising. Iceland s
marketing director...