ADVERTISING & PROMOTION: CAMPAIGN OF THE WEEK; DRINK-DRIVING
19 Dec 1996 | by JAMES CURTIS
James Curtis Features editor Marketing
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NEWS: BT funding deal is first for ITV
19 Dec 1996 | by ANNA GRIFFITHS
In a first for British television, BT is to wholly fund a programme which will be screened in prime-time across the ITV network during Christmas, and focus on the benefits of communication.
ADVERTISING & PROMOTION: Agency of the week: BDDH
19 Dec 1996
At first glance, 1996 looks like a quiet year for BDDH: three wins, no losses and billings still hovering just under pounds 50m. But appearances can be deceptive.
NEWS: Abbott Mead TV spots show BT’s caring side
13 Dec 1996 | by GORDON MACMILLAN
BT unveils a pounds 1.5 million hearts and minds advertising campaign next week that focuses on the telecoms company s role as a caring corporate citizen.
NEWS: SMI Group lands first Euro job for Intel rival
13 Dec 1996 | by GORDON MACMILLAN
Advanced Micro Devices, the main rival to the microprocessor giant, Intel, has appointed SMI Group to handle a project for its first major push into Europe.
MEDIA: For the record
13 Dec 1996
The Times has complained to the Audit Bureau of Circulations about the Daily Telegraph s sales figures for November, claiming that 100,000 discount sales of the Telegraph gained from a mail-shot should be counted as separate reduced-rate sales. The Daily Telegraph claims the sales can be included in...
DIARY: Sholt must have been too busy talking to sit and watch EastEnders
13 Dec 1996
You may not be fooled, but folk at Sainsbury s have evidently been confused on several occasions.
NEWS: Bank war on the cards as Amex ties in NatWest
12 Dec 1996 | by PATRICK BARRETT
A credit card war among the UK s major high street banks is set to break out after NatWest this week announced the first deal between a British bank and American Express.
NEWS: STOP PRESS
12 Dec 1996
Granada UK Broadcasting has appointed its first marketing director to co-ordinate audience needs with the broadcast schedules of Granada and LWT. Marc Sands, account director at HHCL & Partners, will take on the new role and will report to Mick Desmond, deputy managing director of Granada UK Broadcasting.
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£32,500 - £37,500, Central London
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- National Lottery in £250,000 PR hunt to reconnect with public
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- South Africa seeks digital help to combat 'negative perceptions'
