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NEWS: HOTLINE

15 Dec 1995

The threat of new draconian curbs on the direct marketing industry has lifted following a vote on Wednesday in which the European Parliament rejected attempts to impose heavy restrictions on cold calling and the promotion of financial services through direct selling (Campaign, 24 November). Lionel Stanbrook,...

NEWS: Poster industry tries direct response

15 Dec 1995 | by CLAIRE BEALE

Direct response advertising is coming to the outdoor industry with the launch of Postercall, a new joint initiative between BT and the poster contractor, Maiden Outdoor.

THIS WEEK: BT joins Maiden in outdoor trial

14 Dec 1995

British Telecom is teaming up with Maiden Outdoor to launch Postercall, the first direct-response outdoor poster scheme.

BELOW-THE-LINE: BRIEFS

14 Dec 1995

Sweden tucks in to UK

NEWS: Booth Lockett hires Mustoes to develop branding ads drive

08 Dec 1995

Booth Lockett Makin, the media independent, has appointed Mustoe Merriman Herring Levy to create an ad campaign promoting its services to the advertising and client communities.

INTEGRATED AUDIT: Burnetts brand teams offer clients more focused approach

08 Dec 1995 | by ROBERT DWEK

Leo Burnett s office design shows its commitment to a through-the-line policy.

INTEGRATED: PORTFOLIO; Andy McAdie

08 Dec 1995 | by JIM DAVIES

Clearly, the Collett Dickenson Pearce creative team, Andy McAdie and Michael Victor, spent a good proportion of their schooldays fashioning paper aeroplanes. Their impressive portfolio of direct mail is home to several masterpieces of paper engineering.

THIS WEEK: Land Rover tops direct winners

08 Dec 1995

Land Rover s decision to use only direct marketing for the key launch of the first all-new Range Rover for 25 years has earned the company and its agency Craik Jones the top prize in this year s Direct Marketing Association/Royal Mail awards.

NEWS: Norwich Union awards Saatchi direct rethink

01 Dec 1995 | by STEFANO HATFIELD

Saatchi and Saatchi has been given a huge vote of confidence by Norwich Union by landing the pounds 10 million task to launch the insurance giant into the direct market.

CLOSE-UP: LIVE ISSUE/PROPOSED EU DISTANCE-SELLING DIRECTIVE; Ad industry lobbies against new EU selling curbs

01 Dec 1995 | by JOHN TYLEE

John Tylee considers what advertising fears about a distance-selling directive

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