Samsung has struck a product placement deal with The Wanted to feature its Galaxy S4 model phone in the band's latest music video, 'Walks Like Rihanna'.
Toyota has replaced its long-standing partnership with Channel 4's T4 with a seven-figure advertising deal with online music platform Vevo, as it seeks to promote its Aygo model to a youthful audience.
This week, Mark Popkiewicz, CEO at digital brand integration specialists MirriAd, balances his business across continents, tries to keep up in LA with the help of Madonna's agent, and shows loyalty to the full English breakfast.
Play.com, the Jersey-based online retailer, has awarded its creative advertising business to Hometown and its media account to Vizeum, after two four-way pitches.
As Media360 turns 10 years old, we will be celebrating the very best in the business with our Decade of Achievement Awards. Here is your chance to decide who is crowned the media leader, media agency, and best advertiser of the decade, and who wins the best media launch.
MasterCard has launched a digital marketing campaign offering cardholders the chance to watch music star Beyoncé from an up-close VIP area on her UK tour.
The BBC is set to play the controversial anti-Margaret Thatcher protest song 'Ding Dong! The Witch Is Dead', after protestors propelled it into the chart.
Google Play, Vevo and Microsoft Xbox helped to boost revenues from online music services by more than 32% in 2012, eclipsing royalties from the radio industry for the first time.
Prince, who almost three years ago declared "the internet is over", seems to have had a change of heart. He has filed a copyright complaint with Twitter over a number of Vine videos that feature clips from his songs.
The English National Opera (ENO) has appointed the independent media agency Total Media ahead a "radical" marketing campaign to attract new audiences.