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Axe/Lynx "first impressions count" by Bartle Bogle Hegarty

22 May 2013

Axe/Lynx has released a series of 20-second TV ads to promote its updated hair-styling range. Bartle Bogle Hegarty created the campaign, which aims to highlight the power of a well-coiffed hairdo. Each spot shows men and women coming together in odd situations for instance, a runner falling for a...

Lynx celebrates Africa's 18th birthday with social graffiti

22 May 2013

Brighton-based graffiti artists Pinky and Barney Chum101 used tweets using the hashtag #LynxAfrica18 to create a homage to Lynx Africa's coming of age.

Ones to watch: the latest viral videos from Chanel, Red Bull and Johnson's

17 May 2013 | by Gemma Charles

The latest viral video hits from Chanel, Red Bull and Johnson's.

Crabtree & Evelyn calls pitch for creative task

16 May 2013 | by James Swift

Crabtree & Evelyn, the luxury beauty company, is looking for a global creative agency following a strategic review.

John Frieda targets frazzled hair with new products

15 May 2013 | by Nicola Kemp

John Frieda has unveiled new products aimed at the growing number of women facing the curse of dried-out, brittle hair in the UK.

St Tropez "the ultimate tan" by PZ Cussons

10 May 2013

PZ Cussons has relaunched its fake tan brand St Tropez with a 2 million global campaign, created in-house. Print work, which features the supermodel Kate Moss wearing "the ultimate tan", is supported by online and in-store activity. In addition, there is a social media drive, by Karmarama, to encourage...

Puma Sync "Dance Dictionary" by Grey London

10 May 2013

Puma has created an online tool called Dance Dictionary to promote its Sync range of fragrances. The campaign, by Grey London, sees Puma collaborate with freestyle dancers to compile a dance lexicon. People can use the dictionary to create messages and share them through social networks and e-mail....

Words become dance moves in Puma's latest viral

10 May 2013

Social video expert Be On evaluates the latest viral campaign from Puma.

Dove's viral shows that we can be our own harshest critics

03 May 2013

Social video expert Unruly evaluates the latest viral campaign from Dove.

P&G moves Gillette global creative account into Grey

30 Apr 2013 | by Louise Ridley

Procter & Gamble has moved its global Gillette advertising account into WPP's Grey, ending a relationship with BBDO of nearly five decades.

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