Jeremy Lee thinks JWT London has done itself proud with its HSBC spot for the Lions tour: "A nice idea well executed. The creative bar has been set high for Saatchi Saatchi, which takes over the account." It was created by Iain Weatherby and Daniel Hennessy, and directed by Dom Nic through Outsider.
Ian Darby is still cringing after watching Typhoo s latest TV spot: "The sight of epic cheester Ben Fogle grimacing and making odd noises while on a treadmill is just painful. A contender for worst celebrity ad of all time, it made me yearn for the days of Tim Lovejoy s awful performance in that Giovanni...
An office that looked like an investment bank just wouldn't do once the agency embarked on a way of working that was more open and vibrant, Nick Gill writes.
In 2012, brands became more adept at using social media and have achieved far greater levels of engagement, writes Gordon MacMillan.
Straight-talking ex-national newspaper heavyweight Simon Kelner promises that his new agency will be 'free from PR bollocks', reports Alex Benady.
BBC Radio's Rod McKenzie has proclaimed young people don't visit Facebook any more. Kate Magee asks six specialists whether they agree and where they think social media budgets are best spent.
After a period of political and economic instability, the UK Government wanted British overseas territory the Turks and Caicos Islands (TCI) to restore financial order. Last year, with minimal consultation, the Government announced proposals to introduce VAT at 11 per cent in the Caribbean islands....
The comments have flooded in following PRWeek's invitation to debate how best to improve the PR industry's image. Ruth Wyatt presents a selection of the most insightful observations.
These are the nominees for The Marketing Society Marketing Leader of the Year 2013, to be voted on by readers of Marketing and presented at the Society's Awards for Excellence on 10 June at the London Hilton.
Free booze, theatre outings, sumo wrestling and downright bizarre party stunts are just some of the methods being employed to foster a distinctive culture in agencies, James Swift discovers.
to remove filters