Halfords is looking to capitalise on the post-Olympics craze for cycling with its latest TV spot. It shows various tribes of cyclists that can be found on British roads middle-aged men in spandex, commuters, hipsters and children competing in a race. The professional-looking cyclists are on course...
Evans Cycles has released a TV spot to promote its new range of bikes, which were designed by the Olympic gold-medallist Sir Chris Hoy. The spot is a narrative of his childhood relationship with bikes, with the voiceover provided by his father, David. Antidote created the campaign, which was written...
Kia Motors will sponsor all content related to this summer's Ashes series between the England and Australia cricket teams, in a deal brokered by Havas Media Group.
Ogilvy & Mather London bagged Gold Lions for all eight of its Expedia entries in the Outdoor Lions, while its sister agency Ogilvy France took home the Grand Prix.
Mr Porter, the online menswear portal, is hosting a digital campaign that offers tips and advice about how best to enjoy and serve whisky, for Diageo's Alexander & James, the premium drinks online retailer.
UK media companies covered themselves with glory at this year's Media Lions after bagging more awards than any other nation, although Mindshare was the only UK agency to get a Gold Lion.
VCCP has unveiled the first major wide-reaching, digitally-centric piece of activity in its ongoing Coors Light campaign, which is fronted by movie star legend Jean Claude Van Damme.
Honda has created a series of idents for its sponsorship of Channel 4 documentaries. Wieden Kennedy created the ads, in which a pair of hands manipulate Honda products and inventions, drawing attention to the company s achievements. The idents serve as a teaser for a long-format film, which will be...
Kabuto Noodles staged a live improvised TV spot as part of its first ad campaign by 18 Feet Rising. The comedy improvisation troupe Mischief Theatre was not told which product was being promoted until the ad began and was then challenged to perform skits using a pot of Kabuto Noodles as a prop for...
Ogilvy & Mather London stands a good chance in tomorrow's Cannes Radio Lions category awards, where it has nine shortlisted entries, although the UK's overall tally of 12 is down from 21 last year.
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