A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
There are growing opportunities to link physical interactive experiences with mobile networks
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DCH launched a spot for Chrysler in the UK during the Super Bowl, which draws on the US car manufacturer's no-nonsense ethos.
There are growing opportunities to link physical interactive experiences with mobile networks
The lines between 'old' and new media are about to become blurred, with TV primed to sit at the heart of our digital future