Soft drinks industry to fight obesity accusations with marketing campaign
19 Feb 2013 | by John Reynolds
The UK soft-drinks industry is plotting a marketing campaign to fight accusations that it contributes to obesity problems.
Click
to remove filters
The wine and spirits industry is mustering a two-pronged public affairs and consumer PR fight against David Cameron's attempt to introduce a minimum price for alcohol.
The UK soft-drinks industry is plotting a marketing campaign to fight accusations that it contributes to obesity problems.
The British Medical Association has called for strict curbs on ads for electronic cigarettes, warning that they are glamorising a product for which advertising is banned.
The Association of the British Pharmaceutical Industry has dropped Luther Pendragon, claiming it did so as soon as it learned the agency has decided to work for tobacco company Phillip Morris.
Connect Communications has won the retained public affairs brief for national free debt advice service and charity StepChange following a competitive pitch.
London 2012 sponsors have been accused of abandoning their commitment to the Olympic legacy, with the Greater London Authority (GLA) struggling to raise funds for sports-participation projects.
Former Conservative Party co-treasurer Peter Cruddas has won £45,000 in libel damages plus costs from lobbyist Mark Adams, it has been reported.
Maria Miller, Secretary of State for Culture, Media and Sport, has promised to be a "cheerleader" for the advertising industry, following the revelation that marketing generates £100bn of the UK's GDP.
The makers of recently released Spielberg epic Lincoln have employed an interesting spokesman to help promote the film to a non-US audience who might be unfamiliar with the life of the 16th American president.
Eric Pickles is understood to have hired Zoe Thorogood from Luther Pendragon for the role of special adviser at the Department for Communities and Local Government.