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Ellen MacArthur argues for 'circular economy' at Marketing Society Conference

28 Nov 2012 | by Daniel Farey-Jones

A new approach to sustainability and achieving success on the world stage were the key themes Dame Ellen MacArthur and Sir Martin Sorrell focused on in the early morning session at the Marketing Society's Annual Conference today.

Should senior managers at brands 'back off' so innovation can thrive? The Marketing Society Forum

28 Nov 2012

A former P&G development head says 'over-managing' is 'killing the golden goose' of innovation.

Free Time Out hits three-month circulation target in first month

26 Nov 2012 | by Nick Batten

Time Out, the London-based listings magazine, has hit its distribution target of 305,000 earlier than expected and could seek to significantly up its distribution next year.

Irish Daily Star editor resigns over topless Kate photos

26 Nov 2012 | by Arif Durrani

Michael O'Kane, the embattled editor of the Irish Daily Star newspaper, which published photographs of a topless Duchess of Cambridge in September, has resigned with immediate effect.

Topical and tactical: the rise of the 'newsjacking' ad campaign

23 Nov 2012 | by Jane Simms

A growing number of brands are trying to use tactical campaigns to tap into buzz surrounding news events, but marketers need to ensure that the work is relevant, or say no.

Can tax policy outweigh marketing in terms of how a brand is perceived? The Marketing Society Forum

23 Nov 2012

Tax issues have created a wave of negative publicity for Amazon, Google and Starbucks in the UK.

Talent: Fortune favours the brave in the new marketing world

22 Nov 2012 | by David Benady

The wide-ranging skills marketers now need demand a fresh form of career strategy.

ITV hopes to make a splash with 60 new commissions

21 Nov 2012 | by Arif Durrani

In 2013, a year deprived of any major international sporting events, drama is set to play a key part in ITV's schedules, with a string of new commissions being revealed to advertisers and agencies.

Marketing unveils its Agency of the Year 2012 shortlists

21 Nov 2012 | by Gemma Charles

Marketing is close to announcing the winners of its annual Agency of the Year awards, and for the first time we reveal the agencies to make each shortlist.

Will Harris: How to make your boss like Facebook

16 Nov 2012 | by Will Harris

Working for a chief executive that hates Facebook is a tricky situation, but clever communications management can tackle the problem, writes Will Harris.

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