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Paul Evans on launching Xbox's Kinect Star Wars game

31 Oct 2012 | by Arif Durrani

Promoting the launch of Microsoft's multi-market videogame Kinect Star Wars earlier this year relied on a marketing strategy focused on creating buzz around social media, supported by media agency UM, says Paul Evans.

Celebrity pulling power on the wane

31 Oct 2012 | by Kim Benjamin

Is the tide now turning on the sea of famous faces appearing in advertising.

Should rights-owners make a moral judgement on potential sponsors? The Marketing Society Forum

31 Oct 2012

The ECB has dismissed some sponsors within football as 'not appropriate' for English cricket.

Sir Martin Sorrell: why Facebook and Google need to hold their nerve

26 Oct 2012 | by Noelle McElhatton

Facebook and Google may have had recent wobbles on the stock market but they need to hold nerve in the face of analyst pressure, WPP chief executive Sir Martin Sorrell said this week.

Ford defends closure announcement against criticism of 'disgraceful' handling

26 Oct 2012 | by Matt Cartmell

Ford's news team has defended its media handling of its factory closure announcement, which has been dubbed 'disgraceful'.

Cindy Gallop tells adland: "Blow yourselves up and start again"

24 Oct 2012 | by Arif Durrani

Advertising agencies need to "blow themselves up and start again" in order to make themselves relevant to the new world order and safeguard their future, according to former industry leader and entrepreneur, Cindy Gallop.

Arif Durrani: Embracing digital as standard

24 Oct 2012 | by Arif Durrani

Ahead of IAB Engage 2012 tomorrow, and what promises to be another timely digital romp, I've been asked to share my thoughts on the evolving world of internet advertising.

Magazine newsletters key growth area in reading habits, claims research

22 Oct 2012 | by Nick Batten

Magazine newsletter are one of the growth areas in magazine reading habits, with more than half of regular magazine readers signing up to weekly newsletters, claims recent research into 21st century magazine-reading habits.

Facebook loses EMEA chief Joanna Shields to Tech City

22 Oct 2012 | by Sarah Shearman

Facebook's top executive in Europe, Joanna Shields, is leaving to spearhead the government's scheme to create a 'Silicon Valley' cluster of technology businesses in East London.

Ofgem proposals will force companies to disclose cheapest option

19 Oct 2012 | by John Reynolds

Energy companies will be forced to inform customers about the cheapest gas and electricity tariffs they have on offer under new proposals by regulator Ofgem, in a move that has prompted one supplier to respond "cheapest is not always best".

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