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Should senior managers at brands 'back off' so innovation can thrive? The Marketing Society Forum

28 Nov 2012

A former P&G development head says 'over-managing' is 'killing the golden goose' of innovation.

Can tax policy outweigh marketing in terms of how a brand is perceived? The Marketing Society Forum

23 Nov 2012

Tax issues have created a wave of negative publicity for Amazon, Google and Starbucks in the UK.

Will Harris: How to make your boss like Facebook

16 Nov 2012 | by Will Harris

Working for a chief executive that hates Facebook is a tricky situation, but clever communications management can tackle the problem, writes Will Harris.

Five lessons from Marketing's Next Generation of leaders

14 Nov 2012 | by Noelle McElhatton

Disenchanted, detached, demoralised. If that's your view of the next generation, you may be spending too much time with the Daily Mail.

Is it practical to expect '10 out of 10' in every piece of creative marketing? The Marketing Society Forum

09 Nov 2012

Diageo chief marketer Andy Fennell recently urged marketers to avoid settling for 'seven out of 10'.

Should rights-owners make a moral judgement on potential sponsors? The Marketing Society Forum

31 Oct 2012

The ECB has dismissed some sponsors within football as 'not appropriate' for English cricket.

Arif Durrani: Embracing digital as standard

24 Oct 2012 | by Arif Durrani

Ahead of IAB Engage 2012 tomorrow, and what promises to be another timely digital romp, I've been asked to share my thoughts on the evolving world of internet advertising.

Arif Durrani: Could an embattled Guardian resurrect Project Alesia?

18 Oct 2012 | by Arif Durrani

"Why should news organisations work together, when we can struggle separately?," asked The Guardian's head of media, Dan Sabbagh, less than three few weeks ago.

Will Harris: the rise of the combined sales and marketing director role

12 Oct 2012 | by Will Harris

The role of the marketing director is changing, as the business of marketing is changing, so practitioners must let go of their preconceptions and attachment to job titles, and adapt to survive.

Is the reality that the best creative marketing talent is based in London? The Marketing Society Forum:

05 Oct 2012

A survey has found that brands are having to pay a premium to lure marketers from the capital.

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