Walkers appoints Tropicana's Peter Charles as marketing director
22 Apr 2013 | by John Reynolds
PepsiCo has appointed Tropicana marketing chief Peter Charles as marketing director of sister brand Walkers.
Cadbury-owner Mondelez International is launching a bear-shaped sponge snack called Barny, marking its most significant NPD in the biscuit category since Belvita.
PepsiCo has appointed Tropicana marketing chief Peter Charles as marketing director of sister brand Walkers.
Stephen Maher, chief executive at agency Maher Bird Associates, has been announced as the new chairman of The Marketing Society.
Some of the UK's leading marketers have joined together to form the IPA's new Client Council, with a drive to help the ad industry adapt to a new era of commercial creativity.
The controversial proposed high-speed rail link from London to the north of England, HS2, has hired Andy Taylor as head of public affairs.
BT has been accused of having "double standards" following its complaints to regulator Ofcom over BSkyB's decision not to run its multimillion pound ad campaign promoting its new sports channels across its own sports portfolio.
Bacardi has unveiled a Facebook competition to promote responsible drinking, offering entrants the chance to attend a luxury party in Mallorca hosted by tennis star Rafael Nadal.
National Air Traffic Services (NATS) has moved its lobbying business to Maitland from Fleishman-Hillard after a six-way pitch.
International mining group BSG Resources is taking its former PR agency FTI Consulting and FTI's European chairman Lord Malloch-Brown to the UK High Court.
Comparethemarket.com has shaken up its creative roster by appointing Albion as its customer experience agency.