Publicis Groupe acquires Rokkan Media in the US
21 Dec 2012 | by Arif Durrani
Publicis Groupe is ending 2012 with the 100% acquisition of full-service agency Rokkan Media in New York for an undisclosed sum.
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Advertising Association calls for adspend increase in Budget
20 Mar 2013 | by Gemma Charles
The Advertising Association (AA) is urging the government to spend more money on advertising its economic growth policies or run the risk of those initiatives "dying of ignorance".
Twitter partners with Nielsen to publish new 'social TV' ratings
18 Dec 2012 | by Arif Durrani
Nielsen Holdings NV, the global measurement company, has formed a partnership with Twitter in the US to publish a new set of standardised ratings for 'second screen' conversations around what's on television in 2013.
Marketing gears up to unveil Agency of the Year 2012 winners
07 Dec 2012 | by Gemma Charles
In just a few days' time, Marketing will reveal the winners of its annual Agency of the Year awards.
Marketing unveils its Agency of the Year 2012 shortlists
21 Nov 2012 | by Gemma Charles
Marketing is close to announcing the winners of its annual Agency of the Year awards, and for the first time we reveal the agencies to make each shortlist.
Paul Evans on launching Xbox's Kinect Star Wars game
31 Oct 2012 | by Arif Durrani
Promoting the launch of Microsoft's multi-market videogame Kinect Star Wars earlier this year relied on a marketing strategy focused on creating buzz around social media, supported by media agency UM, says Paul Evans.
Arif Durrani: Sports marketing specialists cash in on London 2012
20 Sep 2012 | by Arif Durrani
London 2012 might not have offered any relief for Britain's ailing high streets, fragile property market or sluggish wider economy, but there's one thriving part of UK plc set to post double-digit gains this year; sports marketing agencies.
Arif Durrani: London 2012 is the only game in town
27 Jul 2012 | by Arif Durrani
On your marks, get set... for the 30th Olympiad is upon us and for the next month the London 2012 Olympics really is the only game in town.
After £300m spend, BMW admits it is 'unlikely' to sponsor Rio 2016
11 Jul 2012 | by Arif Durrani
Update 17 July - BMW, the German automotive manufacturer and sponsor of London 2012, has admitted its first multi-million pound foray as a top tier sponsor of the Games is "unlikely" to be repeated in Brazil for the Rio 2016 Olympics.
Cannes 2012: AOL's Rene Rechtman warns Generation Social don't like ads
29 Jun 2012 | by Arif Durrani
Generation Social, the natives of social media, are actively rejecting all kinds of digital advertising, and brands and agencies should be focused on creating shareable, high-impact content if they want to engage with them, says AOL's René Rechtman.
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