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It is officially time to pass on, or at the least share with marketing, the baton of sustainability. It is also time to re-brand that baton.
Lucozade, Ribena and J20 are among the latest brands to sign up to the government’s calorie reduction Responsibility Deal pledge, which aims to curb obesity levels.
The government's 'stocktake' of industry efforts to combat childhood sexualisation and commercialisation as part of the Bailey Review is set to applaud several of the steps taken by marketers.
A series of "wrong" decisions surrounding how much tax Starbucks pays in the UK has led the global coffee chain to become the latest brand to suffer in "the age of damage", according to Havas' global chief executive David Jones, and he believes Google and Amazon will be next.
The Cannes Lions Festival is a many-tentacled beast which in many ways defies summarisation, yet among the industry back-slapping, network squabbling and media one-upmanship along the Crosiette, I found one recurring ray of hope which could yet save our souls.
The economic impact of the London 2012 Olympics has already been profound in terms of regeneration, employment and British business during a time in which the country needed it most, and sponsors have played a "key role", according to Locog chairman Lord Coe.
McDonald's secured the prestigious Grand Prix at the 2012 Marketing Society Awards for Excellence, held on Monday, for the role marketing has played in overhauling its UK business since 2006.
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence
The big four supermarkets and a raft of major food companies have signed up to the Department of Health Responsibility Deal, which aims to cut 5bn calories from the nation's daily diet.
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