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The CIPR's president Sue Wolstenholme and the PRCA's director-general Francis Ingham have agreed to produce a film together explaining the value of PR to business.
James Swift thinks the Hampson Hughes Solicitors ad is negligent at best: "Advertising is an alien concept to most UK law firms, but why the agency chose to promote the services of personal-injury lawyers using knock-offs from The Tweenies is a mystery. Whatever the reason, it grates."
The marketers from this year's Nxt Gen list give their advice to new and established marketers alike on keeping up with a changing world.
Foxy Bingo is focussing on fans for the first time in its latest multi-million pound TV ad campaign.
SodaStream is considering legal action after Clearcast turned down the brand's appeal against its decision to block the broadcast of its new TV campaign, because it "denigrated" the bottled-drinks market.
Kimberly-Clark, the American personal care corporation, has rolled out an integrated marketing campaign in support of Kleenex Balsam that encourages families to "give a little extra care" this winter.
Acer has appointed independent media agency DWA to handle the EMEA media planning and buying for its Aspire s7 campaign.
Promoting the launch of Microsoft's multi-market videogame Kinect Star Wars earlier this year relied on a marketing strategy focused on creating buzz around social media, supported by media agency UM, says Paul Evans.
Those hoping to be named one of Marketing's Nxt Gen 2012, run in association with Engine, have until the end of this week to put themselves forward, or be nominated.
Comms directors will have to widen their skillset if they want to get a seat at the top table, PROs have claimed.
