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It is easy to get swept up in the developing online conversation about marketing theory, but we overlook the contribution of pioneering thinkers at our peril.
The deadline for the Thinkbox Planning Awards, in partnership with Campaign and MediaWeek.co.uk, is looming and agencies have two weeks to enter if they want to be in with a chance of winning a 52-inch TV.
College Hill has poached Weber Shandwick's youngest-ever technology director Tali Kramer to become a partner in its corporate practice.
Being named Cannes' top advertiser proved a dedication to brand-building, Coke's marketing head tells John Tylee.
The Brazilian advertising sector is big and client relationships are deeper. Can the UK learn anything, Ben Kay asks.
It's high time that serious advertisers stopped goofing about. The horsemeat and Oscar Pistorius gags weighed heavy on social media channels last week and exposed the more tedious among their audience.
I'm the marketing director of a famous sausage brand. Should I sign off a campaign pointing out that the meat in our products is of the highest quality and hasn't been near a horse stable? Or should I ride out the storm, pull adspend and wait for all the fuss to die down?
It was small, squat and so ugly that you would be forgiven for wondering why anybody apart from the German engineers who gave birth to it could have loved it. Yet it s no exaggeration to say that the Volkswagen Beetle was the spark plug that made advertisers and their agencies the world over rethink...
Paul Burke salutes David Rossiter, whose unusual route into advertising taught the industry a crucial lesson.
A curious read, AAR s new-business publication on agency rankings in 2012. Who, for instance, would have thought that Inferno had the highest pitch-conversion rate of any agency in London? And that Engine whose pistons rarely seemed to roar into action last year, seeming instead to idle over was...
