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Culture Secretary promises to be 'cheerleader' for marketing industry

31 Jan 2013 | by Gemma Charles

Maria Miller, Secretary of State for Culture, Media and Sport, has promised to be a "cheerleader" for the advertising industry, following the revelation that marketing generates £100bn of the UK's GDP.

Interel overhauls group management structure

31 Jan 2013 | by Daniel Farey-Jones

Interel has reorganised its six country offices into a group management structure foc­used on digital, public affairs, strategic comms and association management.

British Airways takes flight with Comber

31 Jan 2013

BA's marketing head tells John Tylee that sponsorship of London 2012 and digital focus revived the airline's mojo.

A view from the top

31 Jan 2013 | by Sir Martin Sorrell

The week starts with breakfast in London with Campaign's new editor. We discuss potential directions for this learned journal. Possible implication - trade media is still too powerful.

A view from the bottom

31 Jan 2013 | by Richard Williams

The advertising industry, like most, is tightening. Competition is increasing, clients are more demanding and pitch processes ever-more cut-throat.

On the Campaign couch

31 Jan 2013 | by Jeremy Bullmore

Not a funny one, this, I m afraid, Jeremy. The Jimmy Savile scandal has been truly appalling. It has also started to make me and a few colleagues feel uncomfortable in case we, like those senior BBC managers, are culpable if any of the rumours of improper and historic actions by former staff members...

As mission statements go, 'to be the best' will do

31 Jan 2013 | by Ian Darby

Idle moments are frequently filled with a trawl through agency websites to check their brand positionings, mission statements, reasons to exist. The majority make "calm down, dear" sound like the most delicious line in advertising.

No 52: The Old Bailey

31 Jan 2013

If there was ever a moment when adland was forced to recognise that it could no longer take a devil-may-care approach to financial management, it occurred in November 1980 at the Old Bailey. But why a clutch of senior executives from what was then the UK s hottest agency among them, Sir Frank Lowe...

Creative business rankings

31 Jan 2013

2 February 2013: Kitcatt Nohr Digitas has shot to the top of the league after winning the Axa and Dogs Trust accounts.

Media business rankings

31 Jan 2013

1 February 2013: Goodstuff Communications has entered the media table at number one with its capture of the Taylors of Harrogate business.

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