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AKQA, Topshop and Bodyform triumph at Rev Awards 2013

20 May 2013

AKQA was awarded Digital Agency of the Year, Topshop won Digital Brand of the Year, and SCA's 'Bodyform: The Truth' viral scooped the Grand Prix at this year's Rev Awards.

'Have a higher purpose and do the right thing': O2 chief Ronan Dunne's tips for the top

17 May 2013 | by Rachel Barnes

Ronan Dunne, chief executive of Telefonica (O2), shares his top five tips for getting to the top in the business world.

Marketers lack clarity on budgets and briefs, say agencies

16 May 2013 | by Rachel Barnes

Fewer than half of agencies believe that client briefs are well articulated and that the marketers' requirements are clear during a pitch.

Why marketers are ditching their brands for life in adland

13 May 2013 | by John Reynolds

Increasing numbers of brand marketers are being tempted by life in adland and are making the switch in careers. We asked four senior marketers who have already made the leap if they missed life as the client.

Russell Kane to host Rev Awards - last chance to book

09 May 2013 | by Staff

Comedian Russell Kane has been named as host of the Rev Awards 2013, taking place on 17 May.

What would you do if your social media account was hacked?

08 May 2013 | by Rachel Barnes

Marketing, in collaboration with social media agency Jam, set an exam for marketers and agencies to test what they would do in certain social media situtations. Here we pull out some of the best and more questionable answers to the longer scenario-based questions. Do you agree?

Did you know 71% of Lady Gaga's followers are fake?

08 May 2013 | by Rachel Barnes

Earlier this year, Marketing, in collaboration with social media agency Jam, devised a social media exam to put marketers and agencies to the test.

Nicola Mendelsohn appointed VP EMEA for Facebook

07 May 2013 | by Louise Ridley

Nicola Mendelsohn, the executive chairman of Karmarama, has been appointed vice-president of Facebook across Europe, Central and Eastern Europe, the Middle East, Africa and Russia, replacing Joanna Shields.

Five of the weirdest places to find brand inspiration

01 May 2013 | by Peter Knapp

Sir Paul Smith likes to use a pencil and paper because from a "mistake can come an idea". Creative inspiration can come from the weirdest things - marketers should seek out that creative spark in the most unlikely of places, writes Peter Knapp, global creative officer of branding agency Landor Associates.

ASA aims fire at 'misleading' advertisers as complaint numbers fall

30 Apr 2013 | by Alex Brownsell

The Advertising Standards Authority (ASA) has identified five "misleading advertising priorities" it will focus on over the coming 12 months, as the organisation revealed a slight decline in consumer complaints over the past year.

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