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Coca-Cola calls pitch for Euro digital CRM

Coca-Cola is speaking to a number of direct marketing shops ahead of a review to find an agency to handle a digital CRM brief across Northern Europe.

CANNES 2013: In pictures

Catch up with the action in Cannes, including sessions from speakers including Jack Black, Jenson Button and Martha Stewart.

CANNES 2013: AKQA and Leo Burnett scoop Direct Lions

UK agencies landed just one Silver and one Bronze in the Direct Lions category.

UK leads the way at D&AD Awards

Four black Pencils were awarded at this year's D&AD Awards, three of which for British campaigns.

Partners Andrews Aldridge hires strategy director

Partners Andrews Aldridge has appointed Wunderman's Erminia Blackden as a strategy director.

Marketing revolution needed to catch up with technology, says Rory Sutherland

Ogilvy Group vice-chairman Rory Sutherland argues that a revolution is needed in marketing to match the past decade's digital strides, in the latest Campaign Talking Inspiration films.

Direct marketing 'absorbed into bloodstream' of advertising, says Rory Sutherland

Rory Sutherland will reveal his views on direct marketing, Twitter and creating value, in the latest instalment of Campaign's Talking Inspiration series, out next week.

Danone appoints Hypernaked for CRM activity

Danone, the dairy manufacturer, is to back its main brand with a CRM programme for the first time and has appointed Hypernaked to create and manage the initiative.

A question of class

Can the seven new social groups help marketers gain more insight into consumer behaviour, Alistair Green wonders.

Proximity poaches Havas EHS' Amanda Arthur

Proximity London has poached Amanda Arthur from Havas EHS to become head of data, replacing Adam Williamson.

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