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Advertiser of the Year: Adidas

13 Dec 2012

2012 was all about the Olympics, and among the sponsors there could only be one winner as the sports brand's activity repeatedly struck gold.

Advertising Agency of the Year: Bartle Bogle Hegarty

13 Dec 2012

In its 30th year, the agency sold to Publicis Groupe and became the most-awarded UK shop at Cannes, proving it's just as hungry as ever

Top 10 things to forget

13 Dec 2012

1. The BBC s Savilegate omnishambles Good old "Auntie" rode on a new-found wave of support following its lauded Olympic Games coverage, only to be confronted by the scandal of Jimmy Savile s terrible behaviour while still on its books. The BBC, under the new director-general, George Entwistle, proved...

Top 10 online ads

13 Dec 2012

1. Red Bull, supersonic freefall from 128k mission highlights Red Bull took the unconventional route to online branded content this year through sponsoring Felix Baumgartner to perform a skydive in space. The record-breaking adventure was shared 425,147 times in its first week and broke YouTube...

Top 10 Bullmores

13 Dec 2012

1. Dear JB, Your previous advice on the link between no ties, jeans and success in comms has proved invaluable. Your further insight will be appreciated on the career prospects for those wearing long shirts outside vs the inside trousers fraternity. Yours sincerely, John Billett. Dear JB, thank you...

Top 10 poster ads

13 Dec 2012

1. Lynx, Anarchy The narrative tells the time-old tale of boy meets girl, but each image is loaded with a potentially catastrophic twist, such as a strimmer converging on a Chihuahua, or a blowtorch dangerously close to a bag of fireworks. These witty executions, created by Bartle Bogle Hegarty...

Top 10 account planners

13 Dec 2012

1. Craig Mawdsley and Bridget Angear A second year running in the number-one spot for the Abbott Mead Vickers BBDO duo of Angear and Mawdsley, who have again led the most-awarded planning department in London. As well as winning Effectiveness Company of the Year at the IPA Effectiveness Awards, the...

Top 10 radio ads

13 Dec 2012

1. Anthony Nolan, the perfect match Agency: Albion; creatives: Dave Mygind and Debs Gerrard; agency producer: Petrina Kilby; facilities house: 750mph; sound engineer: Gary Walker Script Hi, my name is Paul Walshe and, in 2007, I was diagnosed with leukaemia I needed a blood stem cell transplant...

Top 10 suits

13 Dec 2012

1. Johnny Hornby OK, like most of the people on this list, Hornby is much more than a suit but the CHI Partners founder is an account man to his bones. And now his mercurial talents are increasingly in demand far beyond the UK. 2. Nicola Mendelsohn Just where does she find the time and energy?...

Top 10 marketing directors

13 Dec 2012

1. Greg Nugent In this Olympic year, the top accolade must go to Locog s director of brand, marketing and culture, who spent just over three years helping to make London 2012 the spectacular success it was. Despite keeping himself in the background, the former Eurostar marketer was able to put his...

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