Butlin's, the Bourne Leisure-owned resort brand, is preparing a post-Christmas campaign to push its "altruistic" brand purpose of helping families "rediscover their sparkle".
Google is reuniting the characters from the 'Wallace and Gromit' films for a festive video aimed at highlighting how Google+ can bring together family and friends.
17 Dec 2012
McCann London has created an online ad inspired by George Orwell's Animal Farm . The film, directed by Steve Reeves at Another Film Company, was shot at a free-range turkey farm.
Missed any key industry developments last week? Catch up in one minute with our recap of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.
13 Dec 2012
| by Justin Tindall, group executive creative director, Leo Burnett London
Justin Tindall, group executive creative director, Leo Burnett London reveals the three ad campaigns he admires but had nothing to do with.
Cathedral City is to undertake its first TV advertising campaign for its "extra mature" variant next year.
Independent advertising agency, The Minimart, is launching an interactive campaign for the Caribbean food brand Tropical Sun.
13 Dec 2012
1. The BBC s Savilegate omnishambles
Good old "Auntie" rode on a new-found wave of support following its lauded Olympic Games coverage, only to be confronted by the scandal of Jimmy Savile s terrible behaviour while still on its books. The BBC, under the new director-general, George Entwistle, proved...
13 Dec 2012
1. Red Bull, supersonic freefall from 128k mission highlights
Red Bull took the unconventional route to online branded content this year through sponsoring Felix Baumgartner to perform a skydive in space. The record-breaking adventure was shared 425,147 times in its first week and broke YouTube...
13 Dec 2012
1. Lynx, Anarchy
The narrative tells the time-old tale of boy meets girl, but each image is loaded with a potentially catastrophic twist, such as a strimmer converging on a Chihuahua, or a blowtorch dangerously close to a bag of fireworks. These witty executions, created by Bartle Bogle Hegarty...