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Adam & Eve did it, as have AKQA, LBi and McGarry Bowen, but selling your business is a big decision that can fail to meet expectations unless your goals are clearly defined from the outset.
Missed any key industry developments last week? Catch up in one minute with our recap of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.
1. Red Bull, supersonic freefall from 128k mission highlights Red Bull took the unconventional route to online branded content this year through sponsoring Felix Baumgartner to perform a skydive in space. The record-breaking adventure was shared 425,147 times in its first week and broke YouTube...
Reinventing the T-shirt and reading the minds of football fans pointed to a maturing, confident agency going beyond the usual digital parameters
The answer to digital disruption can't be to do more things in more channels, writes Christian Purser, head of digital strategy, M&C Saatchi Group.
Lenovo, the Chinese technology manufacturer, has appointed We Are Social as its first global social media agency of record.
Ads from Honda, Peugeot and Durex were the three most viewed by YouTube UK users so far this year, in a top 10 that features two films by VCCP.
Advertising online often focuses on ads related to performance. Can brand campaigns perform just as well on the web and, if so, what are the best formats, we ask the experts
Esquire working with Woodford Reserve We love hearing about a clever strategy for getting the most out of quality magazine editorial for advertisers. UM London has come up with an inspired partnership for Woodford Reserve, which subtly weaves itself into an editorial roll-fold on the search for the...
Brand Republic is relaunching the Revolution Awards as an awards scheme covering the Brand Republic, Campaign, Marketing, Media Week and PR Week brands.
