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Cadbury £6.5m Spots v Stripes campaign takes off

28 Feb 2011 | by Sara Kimberley

Cadbury is ploughing £6.5m into its latest 'Spots v Stripes' campaign, which promotes its sponsorship of the London 2012 Olympic Games and Paralympic Games, and its new wafer chocolate bar.

I Spy hires Nishma Robb as business development director

28 Feb 2011 | by Katherine Levy

I Spy, the digital marketing agency, has recruited Nishma Robb to the newly created role of business development director.

MTV co-founder John Sykes joins Shazam board

28 Feb 2011 | by Daniel Farey-Jones

Shazam, the mobile music and advertising identification service, has appointed John Sykes, one of the founding executives of MTV, to its board.

Leo Burnett, BBH and MEC to feature in Sunday Times' 'Top 100 'Best Companies'

28 Feb 2011 | by Sara Kimberley

Leo Burnett, Bartle Bogle Hegarty (BBH), MEC and Engine have all made it into this year's Sunday Times Top 100 Best Companies To Work For list, due to be published on Sunday (6 March).

Vodafone crowdsources F1 sponsorship brief

28 Feb 2011 | by Sara Kimberley

Vodafone is looking outside its roster of WPP agencies by crowdsourcing a global brief, in a bid to boost the public appeal of its sponsorship deal with the McLaren Mercedes Formula 1 Racing team.

ASA extends remit to include digital marketing from tomorrow

28 Feb 2011 | by Maisie McCabe

The Advertising Standards Authority will extend its remit to cover marketing claims made on company websites and in other non-paid digital space from tomorrow.

Lloydspharmacy campaign addresses penile dysfunction

28 Feb 2011 | by Sara Kimberley

Lloydspharmacy's latest campaign highlights its available treatments and online help for men who suffer from penile dysfunction and premature ejaculation.

MRM London hires Oglivy's Barker as client services director

28 Feb 2011 | by Sara Kimberley

MRM London has appointed Ogilvy Group's managing director on its Vodafone global account, Richard Barker, as client services director.

Has online retail become more about price than information?

28 Feb 2011 | by Ben Staveley

Can you remember a world before Amazon? Remember the days when you had to physically go shopping to find the cheapest shop, or traipse up and down your local high street, restricted by the availability of local pricing.

Retargeting - it's time to get personal with your customers

28 Feb 2011 | by Michael Steckler, Northern Europe MD

Attention spans are shrinking. As millions of websites soon become billions, it becomes more and more difficult to hold the interests of online shoppers. Increasing competition has resulted in consumers visiting multiple sites before purchasing, not because the initial product was inferior, but because...

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