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Adobe swoops on Efficient Frontier

30 Nov 2011 | by Daniel Farey-Jones

Adobe has agreed to acquire Efficient Frontier, the digital ad-buying and optimisation company, for an undisclosed sum.

A power that can be felt

30 Nov 2011 | by Keith Glasspoole

Understanding emotional response to advertising is a goal pursued by advertisers, agencies and research agencies alike.

Sandals appoints the7stars to £3.5m media account

30 Nov 2011 | by Mark Banham

Sandals, the luxury Caribbean holiday company, has appointed independent media agency the7stars to handle its £3.5m media planning and buying account, without a pitch.

Martini introduces 'luck is an attitude' ad in Europe

30 Nov 2011 | by Matthew Chapman

Drinks brand Martini is pushing its new "luck is an attitude" philosophy with a two-minute film starring a member of the public who was selected via a talent search on Facebook.

Starcom MediaVest and Mindshare battle for £230m global Heineken account

30 Nov 2011 | by Gemma Charles

Heineken is looking to consolidate its estimated £230m global media planning and buying business into either incumbent agencies MediaVest or Mindshare, in an attempt to achieve cost efficiencies.

Beer ad banned for linking alcohol with swimming

30 Nov 2011 | by John Reynolds

Wells & Young's has been banned from airing a cinema ad for the Estrella Damm lager brand after it was judged to be irresponsible as it could encourage combining drinking alcohol and swimming.

The Chinese are coming

30 Nov 2011 | by Rachel Barnes and Sarah Shearman

Exclusive research shows that awareness of Chinese brands in Europe is low, but experts say that is about to change. By Rachel Barnes and Sarah Shearman.

Jack Daniel's 'holiday barrel tree' by Arnold KLP

29 Nov 2011

A giant Christmas tree erected from 140 white oak whiskey barrels features at the heart of Jack Daniel's Christmas advertising campaign.

Office Concierge 'our place is to be your face' by Green Cave People

29 Nov 2011

Office Concierge, the reception management service, has unveiled its first advertising campaign.

My Media Week: Keith Grainger

29 Nov 2011 | by Hayley Pinkerfield

This week Keith Grainger, chief executive of the publisher Redwood, gets the stretchy pants on (for cycling), plans the Christmas party and sees his team triumph at the APA Awards.

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